welcome card

Firenze Welcome Card

The city and its territory welcome visitors with a new tool: the Firenze Welcome Card.

An initiative aiming to support small and medium enterprises, located in the city and in the nearby towns.

Firenze Welcome Card is free for tourists overnighting in one of the accommodation facilities located in the 41 municipalities of the metropolitan area or to visitors who are not residents of the metropolitan municipalities; the card offers discounts at all businesses activities that have joined the initiative. Bars and restaurants, commercial and craft activities, tours and excursions, sports activities, wellness, shows and cultural activities and more.

In addiction you will receive a guide Discover the gardens of Florence, for a lovely stroll in the city's green spaces.

Ask for Firenze Welcome Card and activate it at the City Tourist Infopoints or at the accommodation facilities part of the initiative--> firenzewelcomecard.

The initiative is valid until Decembre 31, 2022