Firenze Welcome Card

We are waiting for you in Florence!
After the lockdown due to the health emergency, the city and its territory welcome visitors with a new tool: the Firenze Welcome Card.

An initiative by the Municipality of Florence aiming to support small and medium enterprises, located in the city and in the nearby villages, affected by the lockdown.

Firenze Welcome Card is free for tourists overnighting in one of the accommodation facilities located in the 41 municipalities of the metropolitan area or to visitors who are not residents of the metropolitan municipalities; the card offers discounts at all businesses activities that have joined the initiative. Bars and restaurants, commercial and craft activities, tours and excursions, sports activities, wellness, shows and cultural activities and more.

Ask for Firenze Welcome Card and activate it at the City Tourist Infopoints or at the accommodation facilities part of the initiative--> firenzewelcomecard.

The initiative is valid until January 2021!