From 27 October 2023 to 7 April 2024 the Museo degli Innocenti is welcoming the first exhibition in Florence dedicated to Alphonse Mucha, the most important Czech artist, father of Art Nouveau and creator of iconic images.
In the late 19th and early 20th century, Paris was considered the capital of art world. It was the period of the so-called Belle Époque, there was great enthusiasm, and Alphonse Mucha, also thanks to his meeting with Sara Bernhardt, became the most famous and disputed artist of the time. His works, illustrations, theatre posters and nascent advertising became available to all.
It is to this exceptional artist that Arthemisia and the Museo degli Innocenti are dedicating the upcoming great Florentine exhibition.
With Mucha, a new form of communication was born: the beauty of flowering maidens, portrayed as a unique blend of the sacred and the profane, voluptuous and seductive figures, depicted in a unique compositional style, which became the hallmark of Mucha's style.