On Sunday, April 19, 2026, Sant'Ambrogio Made (SAM) comes to life, a project that tells the story of the Sant'Ambrogio neighborhood as a vibrant place of creativity, craftsmanship, and community. Among historic artisan workshops, new creative ventures, and local activities, SAM offers a journey where tradition and contemporary styles intertwine, transforming the neighborhood into a widespread and participatory workshop. The heart of the event is under the canopy of the Sant'Ambrogio Market, where 40 artisans selected from the fields of craftsmanship, illustration, clothing, and independent design come together.