Florence is alive, treat it with care! This is the slogan that animates the communication campaign of the Municipality of Florence called #EnjoyRespectFlorence: it is aimed at tourists and all visitors to the city and wants to inspire smart behaviour and good practices to better enjoy the tourist experience.
Florence is not just an open-air museum but a living city, where people live, work, move around, participate in events: this dimension must be shared between citizens and visitors.
The campaign has 6 testimonials, 6 characters, who convey 6 different messages: follow their advice!
