The communication campaign Explore Botteghe Fiorentine (the Florentine workshops). Discover true Florence has Dante Alighieri as its testimonial. We then follow the ‘Supreme Poet’ who advises us to cross the threshold of workshops and artisan shops, where we can discover the true soul of the city of Florence: in terms of creativity, know-how, and the guardianship of traditions
Dante's invitation is addressed to the many visitors to the city, so that they are not only satisfied with tramping through our streets and squares, entering museums to see timeless masterpieces, overlooking breathtaking views. The invitation is to get closer to the tradition, to support the activities, to buy a unique piece, to exchange jokes or small talk with the craftsman at work.
Certainly a way to get in touch with the real Florence, with its shrewd spirit, its pride in know-how. The workshops in Florence are like small workshops of beauty, culture and creativity.
Follow Dante, let yourself be guided by Florentinity.
