Tradition and innovation to overcome the crisis! This slogan inspired the project #iocomprofiorentino (I shop Florentine) sponsored by Comune di Firenze in order to encourage quality and local shopping and help artisans and local businesses to cope with these hard times.
Firenze creativa (Artex) set up an online marketplace, easy and safe: Firenze Creativa Shop. The shop debuted with a small group of artisans, but they aim at extending the project to the entire Firenze Creativa Community, in order to build a local e-commerce site rich in offers and easy to use for everybody.
CNA Firenze (National Craft Trades Confederation of small and medium enterprises) offers a series of vouchers and discounts on the Jollycoupon platform. Choose among various items, food experiences, or a beauty treatment offered with a discount by the local retailers or the artisans in your neighbourhood!
The local transportation company, Ataf, and Confartigianato (another Craft Trades Confederation) have joined their forces for the project Scegli Firenze. If you use a bus ticket during the day or a season bus card, you can show it to the Florentine retailers of the circuit to get a discount.
There is also a card only for non-residents in the city Florence, the Firenze Welcome Card! It offers discounts at all the local businesses that have joined the initiative: bars and restaurants, commercial and craft activities, tours and excursions and much more. The card is free and available in digital format at all the City InfoPoints and at the same shops where you can get your discounts!
Buy local, invest in your community, support local businesses! Walk out to shop or purchase online choosing the new web platforms and getting benefits. Just shop Florentine!