Palazzo Gucci
Palazzo Gucci is located within the historic Palazzo della Mercanzia, a landmark dating back to 1337 in Florence’s Piazza della Signoria.
The Palazzo serves as the House’s cultural destination, with the exhibition Gucci Storia unfolding across the building’s first and second floors. Through the lens of Artistic Director Demna, Gucci Storia reinterprets the shared destiny of the House and its birthplace, in continuous dialogue with the present. At the core lies the idea of a museum of museums, a sequence of spaces in which distinctive worlds converge. A portrait gallery conjures notions of lineage and identity; a gallery of tapestries highlights a Florentine craft with deep ties to the House; a cabinet of curiosities displays artifacts from its archives; while the savoir-faire and innovation of the House unfold across two rooms, alongside cinematic spaces and interactive oracular installations. Each environment is defined by a distinctive atmosphere and rhythm, guiding visitors through a sequence of spatial and narrative shifts that embody the House’s many identities.
The ground floor hosts a dedicated boutique, alongside Gucci Osteria da Massimo Bottura, with Gucci Giardino — the all-day café and cocktail bar — nearby in the square.
Courtesy of Gucci
Useful information
Gucci Giardino and Gucci Osteria da Massimo Bottura: see website
Access for disabled is possible from the 3 entrances of the building. At the main entrance, a bell is clearly visible to call for assistance and a doorman is always there to help you.
On all the three floors of the museum stair-lifts (respecting specific requirements) are available to allow people in wheelchair or with reduced mobility to visit the entire gallery. Access to the outdoor patio is possible thanks to a concealed ramp, positioned at the entrance of the patio.
First and second floor can be reached by 2 elevators. A wheelchair can be provided on request. A disabled toilet is available at the Gucci Osteria.