1925-1955 Fashion in the Spotlight. The origins of Made in Italy

From 18 June to 28 September 2025, the Museum of Fashion and Costume of Pitti Palace will host in four rooms “Fashion in the Spotlight 1925–1955. The origins of Made in Italy”, an exhibition promoted by the Ministry of Culture, organized and created by Archivio Luce Cinecittà in collaboration with the Uffizi Galleries and curated by Fabiana Giacomotti. 

Over fifty items of clothing, accessories and audiovisual and photographic contributions articulate the exhibition path, designed to tell how Italian fashion was defined – between textile innovation, aesthetic research, excellent craftsmanship and commercial strategies – well before the famous fashion show in the Sala Bianca of Pitti Palace in 1952.