Christmas is approaching and Firenze Creativa Christmas is back, the promotional campaign created by Artex and promoted by the City of Florence to encourage the purchase of local, sustainable Florentine craft products for the festive season.
The winning choice: choose craftsmanship for your Christmas shopping. This is the spirit behind this campaign, created as part of the Firenze Creativa project, with a portal that brings together the creative businesses of the Florence metropolitan area.
The initiative includes a map of the city with over 100 Florentine shops that are part of the project
Remember that everything is linked to a website, Firenze Creativa Christmas, a veritable showcase of artisan creations.
There is also a social media campaign, #comprArtigiano, inviting people to buy Made in Florence products to put under the Christmas tree.
