Giunti Odeon. Bookshop and cinema

For years it was the most beautiful cinema in Florence, the Odeon Cinema, built inside the Palazzo dello Strozzino, one of the most important in the city.

Built around 1457 according to Palla Strozzi’s will and designed by Filippo Brunelleschi with Michelozzo’s undoubted intervention, the palazzo was owned by the family until the 19th century and then there were several changes in ownership. .
In 1904, it was bought by the Chiari family, who as early as 1914 at the suggestion of the great Eleonora Duse, decided to build an elegant movie theatre and the project was entrusted to Adolfo Coppedé.

In 1919, when the works had already started, the building was acquired by the Italian-American Cinema Company and was completed by Marcello Piacentini, who was a very famous architect at that time.

On the 14th of December 1922, the building was finally inaugurated.

After alternating periods as theatre and then cinema, in 2023 the Odeon, which had never lost its splendid Art Nouveau style, was renovated by the Benaim studio and reopened as the Giunti Odeon. Bookshop and cinema.
An ambitious cultural project, with bookshop space in the stalls, an unchanged gallery for film screenings in the evenings, and space for book presentations and meetings.

A café-restaurant completes the multifaceted nature of the venue.