Firenze Welcome Center

The new tourist information office for the city of Florence, the Area and the entire region is located in Piazza Stazione 5, in the historic but renovated premises of the Santa Maria Novella Complex.
The name Firenze Welcome Center speaks for itself: it is a gateway to the city and its territory, a large space dedicated to hospitality where professional tourist informants are present, able to direct tourists towards the must see destinations and also the secret ones of our territory.
Information materials are available to the public, video walls illustrate the various opportunities for the visitor.

The hall is also a multimedia space, open to the city, complemented by a bookshop where publications and tourist services can be purchased, and a cafeteria where a drink or snack can be enjoyed.
The Museum Complex of Santa Maria Novella has its own entrance to the side, as does the splendid Chiostro Grande