The Via Medicea Fiorentina (Florentine Medici Route) is the latest addition to the network of walking trails that start or end in Florence, promoting slow, sustainable tourism. The Florentine Medici [...]
From March 14 to August 23, 2026, the exhibition dedicated to the American artist is open to visitors. Rothko in Florence: the Exhibition Palazzo Strozzi presents an extraordinary exhibition devoted [...]
Dante, Beatrice and other loves that shaped Florentine history. Dante and Beatrice: two distant social classes The story of Dante and Beatrice Portinari is undoubtedly one of the most famous love [...]
Discover the mask of Stenterello, medieval carnivals, and delicious frittelle! The Origins of the Florence Carnival Its roots go back to the Middle Ages, when for a few days social barriers softened [...]
Until April 12, the Uffizi Gallery is hosting an unusual exhibition entirely dedicated to the art of wax modelling in Florence between the 16th and 17th centuries. Over ninety works (waxes, but also [...]
The highlights of 2026: Rothko exhibition, Firenze Rocks, Antiquarian Biennale. As tradition dictates, we welcome the new year with a detailed list (constantly updated) of things to do in Florence and [...]
The communication campaign Explore Botteghe Fiorentine (the Florentine workshops). Discover true Florence has Dante Alighieri as its testimonial. We then follow the ‘Supreme Poet’ who advises us to [...]
Florence is alive, treat it with care! This is the slogan that animates the communication campaign of the Municipality of Florence called #EnjoyRespectFlorence: it is aimed at tourists and all [...]
The Musart Festival is one of the summer’s most important musical events. The extraordinary setting in the Medici Park of Pratolino and the intriguing musical programme make every concert a unique and [...]
Along the crowded Via Calzaiuoli, halfway between Piazza del Duomo and Piazza della Signoria, stands a unique building: Orsanmichele church and museum, which has just reopened after an accurate [...]
